# yiume != tradFashion
the comparison between yiume's approach and traditional fashion:
#### traditional fashion
* you buy and own a single physical copy of clothing
* no option of choosing the manufacturer
* no control over materials used
* fashion company has all the decisive power
* clothing is a liability, cannot be financially leveraged (in most cases)
* lack of transparency
traditional fashion approach
**yiume approach**
* you buy and own *the design* of a clothing
* you choose your manufacturer and the manufacturing method
* you choose the material of your physical garment
* you have all the decisive power
* you can redeem (have it manufactured) your design multiple times
* your design is an asset that you can financially leverage (lend or sell, more info TBA)
* all records are transparent and permanent as they are stored on the blockchain
