# yiume != tradFashion

the comparison between yiume's approach and traditional fashion:

#### traditional fashion

* you buy and own a single physical copy of clothing
* no option of choosing the manufacturer
* no control over materials used
* fashion company has all the decisive power
* clothing is a liability, cannot be financially leveraged (in most cases)
* lack of transparency

<figure><img src="/files/X6cOTRhu59jrEPQtPw5b" alt=""><figcaption><p>traditional fashion approach</p></figcaption></figure>

**yiume approach**

* you buy and own *the design* of a clothing
* you choose your manufacturer and the manufacturing method
* you choose the material of your physical garment
* you have all the decisive power
* you can redeem (have it manufactured) your design multiple times
* your design is an asset that you can financially leverage (lend or sell, more info TBA)
* all records are transparent and permanent as they are stored on the blockchain

<figure><img src="/files/F6WNI1t6htjq6dRcgHb0" alt=""><figcaption><p>yiume approach</p></figcaption></figure>


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