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yiume != tradFashion

the comparison between yiume's approach and traditional fashion:

traditional fashion

  • you buy and own a single physical copy of clothing
  • no option of choosing the manufacturer
  • no control over materials used
  • fashion company has all the decisive power
  • clothing is a liability, cannot be financially leveraged (in most cases)
  • lack of transparency
traditional fashion approach
yiume approach
  • you buy and own the design of a clothing
  • you choose your manufacturer and the manufacturing method
  • you choose the material of your physical garment
  • you have all the decisive power
  • you can redeem (have it manufactured) your design multiple times
  • your design is an asset that you can financially leverage (lend or sell, more info TBA)
  • all records are transparent and permanent as they are stored on the blockchain
yiume approach